Overview: In the past year, Lively Impulse Marketing partnered with Canal M to revitalize their social media presence, focusing on strategic growth, engagement, and community-building.

Objective: Increase audience engagement, brand visibility, and followers across social platforms while ensuring Canal M’s podcast content reaches and resonates with a broader audience.

Plateforms : Facebook, Instagram, YouTube & TikTok

Approach:

Audience Analysis & Strategy Development: Deep dive into Canal M’s target demographics and listening preferences.
Content Strategy: Crafted a content plan tailored to promote podcast episodes, enhance storytelling, and maintain consistent, on-brand messaging.
Engagement Tactics: Focused on fostering community engagement through targeted comments, interactive posts, and timely responses.
Creative Direction: Elevated visual content through professional graphic design and consistent branding to appeal to Canal M's audience.

Results:
Increased Engagement Rate: Canal M’s posts saw a substantial boost in engagement, with Facebook interactions increasing from 3,200 to 8,900, and Instagram link clicks rising from 67 to 2,600. By adding clickable links and engaging captions, we made it easier for the audience to interact.

Follower Growth: Canal M achieved a 32% follower growth on Facebook (from 6,570 to 8,689), 54% on Instagram (from 460 to 708), on YouTube subscribers jump by 698% (from 78 to 623), expanding their reach across multiple platforms and introduce TikTok which gain 2190 followers in 3 months.

Content Reach: With optimized posting schedules and effective hashtags, we nearly doubled Facebook reach, going from 196,748 to 377,304 people, and on Instagram, the reach soared from 884 accounts to 34,014, effectively bringing in new listeners and retaining loyal followers.

Impact: Our partnership with Canal M has strengthened their digital presence, broadened their reach, and created a strong foundation for future growth on TikTok, Facebook, Instagram, and YouTube.