Challenge:
Evencakes’ Instagram and Facebook pages were difficult to find, which limited potential customers from connecting with the business. The goal was to make their Instagram page more discoverable and appealing to attract new clients.

Solution:
We enhanced Evencakes’ Instagram profile by:

Optimizing the bio and profile description for better discoverability.

Creating an attractive tagline that reflects the brand.

Adding story highlights to showcase key offerings, making the page visually appealing and easy to navigate.

Results:

Follower Growth: Evencakes’ Instagram followers increased by 20% (from 192 to 231), improving brand visibility.

Enhanced Discoverability: The optimized bio and visuals made it easier for potential customers to find and engage with the business.

Impact:
Through these improvements, Evencakes now has a stronger Instagram presence, setting a foundation for sustained growth and customer engagement.